Selling on Amazon is competitive—and without proper insights, you could be wasting money and missing out on growth opportunities. That’s where an Amazon audit comes in. A full audit uncovers issues, highlights strengths, and guides you to make data-driven decisions for better performance.
???? What is an Amazon Audit?
An Amazon audit is a comprehensive review of your Amazon seller account, covering everything from product listings and advertising to inventory, performance metrics, and compliance.
This process helps sellers identify:
Listing optimization issues
Advertising inefficiencies
Inventory mismanagement
Negative customer experience triggers
Missed keyword opportunities
Violations of Amazon policies
???? Types of Amazon Audits
There are several areas that a complete Amazon seller audit can cover:
1. Amazon Listing Audit
Checks if your product titles, bullet points, descriptions, and images are optimized
Analyzes keywords, back-end search terms, and A+ Content
Ensures your listings are compliant with Amazon guidelines
2. Amazon PPC Audit (Pay-Per-Click)
Reviews your Sponsored Product, Brand, and Display ads
Identifies high ACoS keywords, low-performing campaigns, and wasted spend
Optimizes bids, search terms, and budget allocation
3. Amazon Inventory Audit
Checks for stockouts, overstock, and storage fees
Reviews FBA inventory performance index (IPI)
Ensures better demand forecasting and supply chain planning
4. Amazon Account Health Audit
Evaluates metrics like Order Defect Rate (ODR), Late Shipment Rate, and Customer Service Performance
Ensures your account is safe from suspension
Monitors for policy violations and customer complaints
5. Amazon SEO Audit
Reviews your use of high-ranking keywords
Analyzes search term reports, competitor rankings, and organic visibility
Identifies ways to increase your Amazon search ranking
???? Why You Need an Amazon Audit
A regular Amazon audit can help you:
Increase conversion rate
Lower ACoS
Improve product visibility
Avoid policy violations and account suspensions
Strengthen brand reputation and customer trust
Boost overall sales and profits
???? Tools to Run an Effective Amazon Audit
Here are some tools to simplify the process:
Helium 10
Jungle Scout
SellerApp
DataHawk
Amazon Seller Central Reports
ManageByStats
These tools offer features for listing analysis, ad reporting, keyword tracking, and inventory performance.
✅ Final Thoughts
An Amazon audit is not a one-time task—it should be part of your monthly or quarterly business routine. Whether you’re a beginner or scaling a 7-figure Amazon business, auditing helps you stay competitive, profitable, and protected.
Don’t guess what’s working—audit, optimize, and grow.